Natural coloured mascara: everything you need to know to embrace colour

Colored makeup scares a lot of women. Yet, a natural colored mascara might just be the simplest and most impactful way to transform an ordinary gaze into an unforgettable one — effortlessly, without artifice, and without compromising the health of your eyelashes.

Why choose a colored mascara over a black mascara?

Black mascara is an undeniable classic. But colored mascara offers something black cannot: a unique visual signature, a touch of originality that makes your eye color pop naturally and brightly.

An intense blue mascara brings out brown and hazel eyes. A purple mascara enhances green eyes. A burgundy mascara highlights blue eyes.

How to choose your natural colored mascara?

1. The formula: natural and clean

A good natural colored mascara should be formulated without parabens, silicones, or nanoparticles. Look for formulas enriched with active ingredients like castor oil — known for strengthening and lengthening lashes —, panthenol (vitamin B5), or plant keratin.

2. Pigmentation: intense from the 1st coat

The color should be visible and saturated from the first application. A good natural colored mascara deposits intense and uniform pigmentation from the first stroke.

3. Hold: long-lasting without smudging

Opt for a formula that resists humidity and friction. The ideal hold is 12 to 24 hours without touch-ups.

4. Brush format

A bushy brush lengthens and volumizes. A fine brush separates and defines each lash. Choose according to the desired effect.

Which mascara color to choose based on your eye color?

• Brown eyes: blue, purple, turquoise, or green — these contrasting shades highlight natural brown
• Green eyes: purple, burgundy, warm brown — warm tones amplify green
• Blue eyes: burgundy, brown, coral — warm tones enhance blue
• Hazel eyes: all colors suit them! Dare to try blue, green, or purple

How to apply colored mascara for a perfect result?

1. Start at the root: lightly press the brush at the base of the lashes and move up in a zigzag towards the tips
2. Layer coats: for more intensity, wait 30 seconds between each coat and apply 2 to 3 layers
3. Use colored mascara on the lower lashes: a touch of color on the lower lashes opens and brightens the eyes
4. Pair with a matching colored eyeliner: for a coherent and ultra-impactful look

Elikya natural colored mascara: why it changes everything

Our Intensely Colored Mascara enriched with Castor Oil is available in 12 intense shades. Its ultra-pigmented care formula lengthens, volumizes, and cares for your lashes. Ophthalmologically tested, silicone-free, Made in France.

And if you want to go further, our Colored Mascara + Eyeliner Duo at €27.90 offers you the complete look — matching lashes and graphic liner.

In summary

Natural colored mascara is a simple, healthy, and elegant way to dare to wear color every day. Choose a formula enriched with active care ingredients, intense pigmentation, and long-lasting wear.

Explore our natural eye collection and find the mascara that will enhance your gaze.